Catarina Dahlin is the co-founder and co-CEO of Dagsmejan Ventures AG, a company that develops smart sleepwear. Founded in 2016 Dagsmejan Ventures AG works closely with academic research partners to bring real innovation to a sleeping product category. Today customers in more than 100 countries sleep in Dagsmejan, 85% of the revenue is direct-to-consumer through their own webshops. In 2020 Dagsmejan Ventures AG was nominated for the SEF-award in recognition of the global success.Catarina Dahlin has a master’s degree in business administration from Lund’s university in her native country of Sweden. After graduation she embarked on an international journey working in 7 countries across Europe and Asia in different executive global marketing roles.