Anastasia Hofmann and Naomi MacKenzie founded KITRO SA in 2017, a Swiss-based company that uses technology to reduce food waste in the food and hospitality industry. While studying at the École hôtelière de Lausanne, the two founders first became aware of the global problem of food waste. Their work experiences in the catering industry inspired them to create a solution that could combat this growing problem.As co-CEO's of KITRO, their goal is to give food back its value so that it is appreciated and not wasted. The two are strong advocates for diversity in the workplace and believe in a flat hierarchy where employees are empowered to grow in their roles and make decisions for themselves. Outside KITRO, Naomi and Anastasia support young ambitious entrepreneurs as venturelab coaches and startup mentors.