New Roots

New Roots makes the traditional cheese of the future.

Swiss cheese is loved and praised worldwide. Alice Fauconnet and Freddy Hunziker believe that traditions are valuable, but that they shouldn’t get in the way of working towards a fairer world.

It’s getting harder and harder to ignore the fact that animal agriculture in general, and the dairy industry in particular, are unethical and unsustainable industries. With New Roots, they are on a mission to disrupt an obsolete and inefficient market by offering a more conscious, sustainable and ethical alternative to animal-based cheese.

Plant-based cheese being one of the fastest growing industries, with the European market alone set to reach $1.58 billion by 2023, New Roots aims to position itself as the leader of vegan cheese in Europe. As of today, they sell their products in Switzerland, England and Germany. By making artisan vegan cheese in the heart of the Swiss Alps, New Roots is creating new traditions, for a fair and mindful future.