It's our 25th anniversary, so celebrations are in store. And that means choosing the right drink for the toast. Working with our network partner and SEF.Award winner 2016 Brewery Chopfab Boxer, we have created the SEF anniversary beer.
At the start of the year we travelled to Winterthur with the project managers of our premium partners to visit the brewery and choose the beer for SEF's 25th anniversary from five different types. After going through a process of elimination, the team settled on Special White Ale. With its naturally cloudy appearance, this beer stands out with a delightful aroma reminiscent of fruity white wine. Its refreshing, summery character makes it the perfect choice for toasting.
In the meantime, our graphics team in Bern has designed the appropriate label. The beer is now ready in Interlaken so that we can celebrate the 25th anniversary of the Swiss Economic Forum together on 8 and 9 June in a fitting manner.
So cheers!