Daniel Grieder ist designierter CEO von Hugo Boss. Von 2014-2020 war er CEO von Tommy Hilfiger weltweit und gleichzeitig Europa-Chef der gesamten PVH-Gruppe. Er war massgeblich an der Entwicklung von Tommy Hilfiger zu einer der bekanntesten Premium-Lifestyle-Marken der Welt beteiligt. Mit seiner Leidenschaft für Innovation und Digitalisierung führte er den digitalen Showroom oder den «Store of the Future» ein, veränderte die Wertschöpfungskette der Marke entscheidend und setzte damit neue Massstäbe in der gesamten Modebranche. Unter Daniel Grieder ist die Gruppe heute in über 100 Ländern mit mehr als 2000 Einzelhandelsgeschäften und einem weltweiten Umsatz von rund 8,5 Milliarden Dollar vertreten.
2020
Former Tommy Hilfiger CEO and designated CEO of Hugo Boss Daniel Grieder is in the middle of a mandatory twelve-month break before starting his new position. Starting immediately would have been a daunting task in the midst of a pandemic, but Daniel Grieder feels that crises offer opportunity. After over two decades with Tommy Hilfiger, he has witnessed a few, and claims that you always come out stronger on the other side. He does not want to emulate his success with Tommy Hilfiger at Boss, however, but rather bring with him experience and the right mindset. For him, that means being consumer centric, respecting your product and adaptability, the latter being exemplified by his faith in digitalization that lead to a very early adoption of digital platforms in the business despite finding very little support from those around him. Supply chains will become even more important in the fashion industry in the future due to an increased demand for personalization, and Daniel Grieder sees potential in optimizing supply chains by region to enable an improved customer experience.
