Roland Brack ist Online-Handelspionier und Investor bei der Sendung «Höhle der Löwen Schweiz» von TV24. Der Aargauer Unternehmer gründete 1994 – während des Elektrotechnikstudiums an der Fachhochschule Brugg-Windisch – seine eigene Firma BRACK.CH. Dabei setze er schon früh auf Internet und E-Commerce. Heute ist BRACK.CH der grösste unabhängige Onlinehändler der Schweiz und Teil der Competec-Firmengruppe. Diese beschäftigt an den zwei Standorten in Mägenwil (AG) sowie Willisau (LU) über 780 Mitarbeitende mit mehr als 40 Lernenden. 2019 erreichte die Firmengruppe einen Umsatz von 811 Millionen Franken. Neben dem Onlinehandel fördert Roland Brack aktiv Start-ups und das Schweizer Unternehmertum.
2020
As the founder of BRACK.ch, the largest online retailer in Switzerland, Roland Brack witnessed first-hand the effects of the corona virus on e-commerce. While the company did profit from the pandemic, Roland Brack describes it as winning a ski race during which the opponent has had a crash. The benefit is apparent, but profiting off a crisis leaves a bitter aftertaste. The increase in orders was so drastic that they exceeded the maximum output the experienced logistics team of BRACK.CH could maintain. Part of the reason for this surge was the hoarding of certain goods such as toilet paper, and this eventually led to Roland Brack even appealing to customers’ common sense to limit their purchasing. This overtaxing of the system gave him the chance to work on a different level than usual, offering new insights into where optimization was to be made and where there were bottlenecks. The crisis was hard to manage from top-down perspective and also revealed the necessity of keeping autonomy on various managerial levels.
