frende

Masterclasses

The masterclasses will take place after the programme on the main stage on Friday afternoon. Here you can explore current and relevant issues in greater depth in smaller groups. These interactive workshops will be led by renowned experts, SEF.Award-winners and SEF speakers, thus ensuring they provide lasting added value. Places are limited and will be allocated on a first come, first served basis.

Seats available

Only a few seats left

Fully booked

Media quality

Digital media – democracy’s gravediggers?

The triumphal progress of digital and social media is causing severe difficulties for traditional print titles. The leading media are losing not only users but also the opportunity to weight the information flow. Online, the more an article is read, the greater the weighting it receives, meaning that readers determine the relevance of information. What effects does tabloidisation have on public debate? Are we losing the ability to discuss controversial political and economic questions factually and rationally?

The economic outlook for media companies looks precarious. The decline in advertising revenues is leading to unavoidable restructuring, and with it the centralisation of formerly independent editorial teams. This is occurring at the cost of media diversity and competing divergent opinions. Belief in free-market solutions is fading. Privately owned publishers are seeking state aid, which was long considered a mortal sin in terms of media politics; it puts the independence of the publishing houses in question.

So what’s the outlook? What can be done to ensure that, in the future, public discourse is not dumbed down, but just more digital?

(Language: German)

With:
Ralph Büchi
Chair of the Supervisory Board, Axel Springer SE

Luzi Bernet
Editor-in-chief, NZZ am Sonntag

Michèle Binswanger
Author and blogger, Tamedia AG



Host:
Andreas Durisch

Corporate Foundations

“We just need to save the world…” – How do firms structure their corporate citizenship?

More and more companies are combining their philanthropic commitments in non-profit foundations. “Corporate foundations” – set up by companies, and funded and organisationally embedded within them – can constitute an effective bridge between business and the public good.

But what are the key factors to ensure their activities achieve the desired objectives? Company executives are asking themselves whether voluntary employee programmes should be developed, or do donations to social projects make more sense? Should they support causes related to their area of business, or would this entirely undermine the credibility of the commitment made?

The SEF.masterclass with Swiss Foundations shows in a practice-orientated and concrete manner when corporate foundations make sense and how they underpin the credibility of a company and the communication of its values. Company case studies provide a true insight into what must be taken into account when establishing a foundation and what the limits are. At the same time, the masterclass flags up the opportunities offered by corporate foundations and explains what role they can play today as agents of societal change.

(Language: German)

With:
Dr. Stefan Rissi
Head of Community Investment, JTI

Christian Pfister
Head of Corporate Communications, Swiss Life

Karin Reiter
Head of Sustainability, Adecco Group



Host:
Nathaly Bachmann

Crisis management

Crisis management – How can critical situations be handled professionally?

A cyber attack on Switzerland’s electricity supply, negative campaigning abroad against Swiss industry or an aircraft crash in Kloten – when companies and public institutions in the Swiss Confederation are confronted with critical situations on an ad hoc basis, the time of crisis teams and crisis managers begins.

But how do you prepare yourself for very rare and sometimes unthinkable situations – so-called black swans? How do you run a crisis team when there are a lot of “alpha animals” involved, none of whom want to be told anything by the experienced crisis managers? How do you react when a single hashtag on Twitter, the verbal derailment of an executive in an interview or some foreign matter in a product annihilates the reputation of a company, which has been built up over decades, within hours?

Two proven crisis experts from Switzerland and Germany provide answers to these and other questions on crisis management, crisis prevention and crisis communication in this master class. They explain how the army, companies and public authorities prepare themselves for exceptional situations and which mistakes top executives and executives should avoid in order to ensure that the crisis in the company does not spell the end of their own careers.

(Language: German)

With:
Dino Graf
Head of Group Communication, Responsibility & AMAG Brand Management, AMAG Group AG

Frank Roselieb
Managing Director of Krisennavigator – Institute for Crisis Research, a spin-off of the University of Kiel, and Managing Director of the German Association for Crisis Management, Professional Association of Crisis Managers in Hamburg

Aldo C. Schellenberg
Corps Commander and Deputy Chief of Staff of the Swiss Armed Forces, Berne



Host:
Bendicht Luginbühl

Big data from space

Big data from space? — Big business from space!

So space travel is big, complicated and expensive? Not anymore!

Today’s satellites are small, agile, and provide affordable data. As a result, the volume, frequency and variety of the available data and its effect on a wide variety of areas is increasing exponentially. But how can firms use this kind of “big data from space”? And how relevant is it for companies and startups in Switzerland?

Answers to these questions – and also to the question as to how a little cube is at the start of this revolution – will be provided by this masterclass with Renato Krpoun of the Swiss Space Office and Frank Salzgeber of the European Space Agency (ESA), with the participation of a number of startups.

You will find out about the steadily increasing significance of space as the locus of use and transport of data and information, and the growing effect that this is having on how businesses operate.

Learn, by means of concrete examples and by interacting with the speakers, how you can turn “big data from space” into “business from space”.

(Language: German)

With:
Renato Krpoun
Director, Swiss Space Office, State Secretariat for Education, Research and Innovation (SERI)

Frank Salzgeber
Head of Technology Transfer and Business Incubation, European Space Agency (ESA)

Fabien Jordan
Founder & CEO, ASTROCAST SA

The circular economy

How can the circular economy become ecologically sustainable and profitable?

Today, we usually do business in a linear way: products are manufactured from raw materials, are acquired by consumers, and end up as refuse in a waste incineration plant or a landfill site. The high level of energy and resources used present a long-term threat to humanity’s basis for existence. Reducing the consumption of resources and production of waste is achievable by closing material cycles.

The circular economy is about much more than traditional recycling, because in a circular economy, the renewable raw materials that are used find their way back into the production process. This principle does not just allow more economical use of natural resources: it can also be profitable.
During the masterclass, practice partners from the Swiss National Research Programme on “Sustainable Economy: resource-friendly, future-oriented, innovative” (NFP 73) will provide you with reasons to cut down on the consumption of resources and ideas on how to reuse raw materials as far as is economically and ecologically practical. You will learn more about the opportunities of circular economics for your business and you may even present your own approach.

(Language: German)

With:
Alice Baumann
Direktorin Losinger Marazzi

Julia Häcki
Sustanability Manager, V-Zug

Markus Vögeli
Managing Director, Vögeli AG



Host:
Barbara Dubach
and
Karolin Frankenberger

Positive psychology

Hack Your Brain: Optimism as a Success Factor?

Whether it’s top-level sportsmen and women, exceptional musicians or exceptionally successful business people – we usually attribute extraordinary success to individual human gifts. In reality, other factors are key. What do people need to attain their optimum potential? What role do enthusiasm and self-confidence play in our achievements? How can optimism be practised? And why should managers be emotionally agile rather than excessively optimistic?
With the aid of surprising insights from brain research and positive psychology – the science of successful living – former McKinsey consultant Dr Kirsten Humberg shows in this masterclass what lies behind the “happiness advantage”. Selected examples and interventions clarify the meaning of emotional agility for effective management and self-management in the new world of work. In addition to the opportunity to reflect on personal drivers of happiness and success, this masterclass, curated by Forum Alpbach, offers numerous techniques and tools for greater optimism and resilience in the professional context. Dialogue and inspiration are guaranteed! And since the human brain benefits not least from oxygen, movement and positive emotions, the interactive masterclass takes place in the open air.

(Language: German)

With:
Dr. Kerstin Humberg
Managing Director of Yunel and head of the “Positive Business” department at the German Society for Positive Psychology in Berlin



Host:
Philippe Narval
Director, Europäisches Forum Alpbach, Wien-Alpbach

Logistics

“What paths will the logistics of the future take?”

Logistics has been an important issue since the days of the stagecoach, as well as being a tough business. How will things be dispatched in the future? The following trends will determine how things develop: cost pressures, lack of space in big cities, and environmental protection, together with the search for solutions through the creation of yet more networks, mobile communications and technical innovations such as electromobility.

There is hardly another sector that is so involved in digital change as logistics. Digitisation is seen as an opportunity. Digital technologies are increasingly becoming a strategic resource for logistics players – and are compelling the industry to deliver in a whole new way. For this reason, the logistics sector is focussing ever more frequently on ideas that are much more left-field than drones and robots. The Swiss “Cargo Sous Terrain” project is creating a new transport route dedicated to transporting goods and taking the pressure off the crowded roads and railways.

(Language: German)
With:


Anders Gautschi
Director, Traffic Club Switzerland

Daniel Wiener
Member of the board of manamgent, Cargo sous terrain AG

Andreas Reinhard
Owner iii solutions and visionary



Host:
Peter Marthaler

Asia

Innovation hub China – copycat, or the world economy’s new laboratory?

The number of Chinese patent applications is expanding massively. New tech groups within this vast nation such as Tencent and Ali Baba are increasingly challenging established Silicon Valley companies with their innovations, and the government has announced its aim to make China an ultramodern high-tech player by the year 2049: 40 years after the start of the reform and opening-up policy, the workshop of the world is to become the laboratory of the world.

In the masterclass by NZZ and IMD, the participants will discuss issues touching on research and innovation in China: How good are the universities? What are state institutions achieving? What parameters are set by the state?

In addition, the participants will throw light on the start-up scene in China: Where do the new entrepreneurs come from? How is the venture capital scene developing? What aid is the state providing to support the country’s start-ups?

And: How are foreign companies using China as a global testbed for their innovations?

(Language: English)

With:
Mark Greeven
Professor of Innovation and Strategy, IMD Lausanne and Zhejiang University (China)

Rongrong Hu
Angel Investor



Host:
Matthias Kamp
Project Head, NZZ Asia, Neue Zürcher Zeitung

What is time?

Time is an essential structure in the way we organise the world. Modern physics has shown that physical time is very different from our intuition about it. Experiential time is a complex product of mechanics, statistics, and the way our brain functions. In this masterclass we will review what we know and what we do not know about the nature of time.

(Language: English)

With:
Carlo Rovelli
Theoretical physicist, University of Aix-Marseille

MC 1

Media quality

MC 2

Corporate Foundations

MC 3

Crisis management

MC 4

Big data from space

MC 5

The circular economy

MC 6

Positive psychology

MC 7

Logistics

MC 8

Asia

MC 9

What is time?

Masterclasses

The masterclasses will take place after the programme on the main stage on Friday afternoon. Here you can explore current and relevant issues in greater depth in smaller groups. These interactive workshops will be led by renowned experts, SEF.Award-winners and SEF speakers, thus ensuring they provide lasting added value. Places are limited and will be allocated on a first come, first served basis.

Seats available

Only a few seats left

Fully booked