Brand protection and top-level sport: Balancing the interests of fans, sponsors' rights and athletes' privacy
Join Mujinga Kambundji in the world of elite sport, where personal rights, trademark protection, fan interests and sponsorship deals collide. In the IPI session at the Open-I, you will learn how and why "Kambundji" was protected as a trademark and the strategy behind it.
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Mujinga Kambundji
Track and field athlete & two-time Swiss Sportswoman of the Year
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Dr. Catherine Chammartin
Director, Swiss Federal Institute of Intellectual Property
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Bernard Volken
Attorney at Law, Troller Hitz Troller
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Felix Schumacher
Director, Andros
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Florian Clivaz
Sports Manager & Co-Founder, EP Management
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